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AW: We definitely contribute heavily to the economy via our consumption, but we also do it through word-of-mouth marketing.

Its SocialTwist business unit, started in 2008, focuses on hosted word-of-mouth marketing widgets for deployment on customers' web sites.

To attract event organizers, Eventbrite counts on word-of-mouth marketing, and organizers finding out about the service as attendees at other events.

To Dave Balter, CEO of BzzAgent, a leading industry firm, honesty is central to the survival of word-of-mouth marketing and viral advertising.

Later this month, hundreds of corporate and ad agency executives will come together for what will likely be the first conference devoted to word-of-mouth marketing.